Customer Interpreter techniques

Humans can appear to be whimsical creatures. So we use specialist techniques to understand what is going on below the surface to help you tune your products and communications. We take an honest and courageous look at what really matters using the following techniques:

· On-line focus groups with up to 1000 participants. Works well for stakeholders, employees, international customer base, awkward subjects

· Conventional focus groups with 6-8 participants. Works well for less confident individuals, presenting visual material, customer research

· Behavioural research on site, observing dynamics. Works well for retail outlets, public services (eg GP surgery, library)

· In depth interviews on a one to one basis, or friendship pairs. Works well for business to business research, employee interviews, senior stakeholder research.

· WordFix: scientifically based language guidelines to increase impact of your communications